Publication date February 16, 2024
Top 10 Best Super Bowl Commercials 2024 (Ranked)
Hold onto your touchdown jerseys, music lovers! The 2024 Super Bowl wasn't just about football or the Kansas City Chiefs becoming back-to-back Super Bowl champs; it was a commercial concert featuring chart-topping icons and rising stars alike.
Source: Page Six
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From Usher's double-duty to Cardi B's duck face and Beyoncé's surprise anthem, these ads had everyone buzzing.
But the real question is with so many musical cameos, which ones truly ruled the airwaves and captured most attention? We’re going to reveal the Top 10 Best Super Bowl Commercials 2024 (Ranked), where music, celebrity power, and overall impact take center stage.
10. Ice Spice Starry Ad
The rapper has teamed up with PepsiCo’s lemon-lime soda Starry in her new Super Bowl commercial. Ice Spice hits the club to move on from her lemon-lime ex and flirt with the cartoon lemon and lime of Starry (Starry being Pepsi’s latest soda, which fills the void left by the discontinued Sierra Mist). “I just need something refreshing — more crisp! I’m with Starry now,” Spice says her weepy ex while getting smooched by the toon fruits.
9. Post Malone for Bud Light
Grammy-nominated rapper and musician Post Malone kicked off Super Bowl LVIII with a moving rendition of "America the Beautiful," but he also appeared in a hilarious Bud Light commercial that may be just as heartfelt.
The commercial shows a group of friends on a wild night out courtesy of the “Bud Light Genie,” Posty posts up at a bar, followed by a house party (complete with a gate-crashing T-Rex), pumping up the energy with an ever-present bottle of Bud Light in hand. And while it may just seem like a regular beer ad, the star’s connection to the brand runs deeper. In fact, this is the rapper’s third consecutive year starring in a Super Bowl commercial for Bud Light.
8. Lil Wayne Stars in Home.Com's commercial
Homes.com made its official launch during the 2024 Super Bowl, following in the footsteps of Apartments.com (both are owned by CoStar Group). Apartments.com spokesperson Jeff Goldblum made a cameo in the Dan Levy and Heidi Gardner-steered commercial, which features a brief but memorable guest spot from Lil Wayne, who pops up in a classroom to ask a bunch of middle schoolers, “Who wants to see what a hundred Gs looks like?” Who doesn’t?
7. Jennifer Hudson and Common for T-Mobile
Jennifer Hudson and Common, whose real-life relationship was confirmed earlier this year, appeared in a T-Mobile “auditions” ad alongside a guitar-slinging Laura Dern and Bradley Cooper, who brought along his mom, Gloria. Three of these four have won Oscars (Cooper is the only one who hasn’t won one yet). Later on in the broadcast, Jason Momoa and a mini Scrubs reunion of Zach Braff and Donald Faison scored some laughs with another T-Mobile commercial that reworked Irene Cara’s classic “Flashdance… What a Feeling.”
6. Cardi B for NYX
Source: WWD
One of the most commercially successful female rappers today, Cardi B also made her appearance in an NYX commercial about the cosmetics company’s new lip plumper and its “Duck Face” campaign, which made it clear that this product is only intended to make lips bigger, besides what any desperate young man may think. Sadly, the full ad wasn't broadcast on CBS, an OR code popped up onscreen after the first half of the ad, which directed viewers to the more suggestive, full commercial online. Watch here.
5. Creed for Paramount+
Source: Stereogum
Star Trek: The Next Generation’s Captain Picard might be considered one of the most ethically minded figures in sci-fi, but in Paramount+’s Super Bowl commercial, Patrick Stewart has no problem kicking a (cartoon) child’s football-shaped head (Arnold of Hey Arnold!, naturally) at a mountain. Soundtracking Sir Patrick’s unexpected kickoff was Creed, ripping through their classic single “Higher.”
4. Usher for BMW
One of the best Super Bowl Commercials 2024 is the BMW ad featuring Christopher Walken going through his day in his electric BMW i5. In every interaction, from getting his coffee to taking his dog on a walk, strangers imitate his voice. At the end of the commercial, Usher inserts himself into the conversation when someone utters the word “yeah.” “Don’t you got somewhere to be?” Walken asks, to which the halftime star exclaims, “Yeah.”
3. Usher, Jennifer Aniston & Victoria Beckham for Uber Eats
Source: DON'T FORGET UBER EATS
Uber Eats’ Super Bowl 2024 commercial featured more than one or two superstars pretending they’d forgotten integral parts of their lives. In a Friends mini-reunion, Jennifer Aniston plays her role as if she can’t quite recall working with David Schwimmer; Victoria and David Beckham find it difficult to remember the name of her girl group (“Paprika Girls?”); Jelly Roll sees his face tattoos in a mirror and burst out with “did someone doodle on my face?!”; and Usher acts as if he can’t remember ever playing the Super Bowl.
2. Jennifer Lopez & Ben Affleck for Dunkin'
After the Fashion Icon Jennifer Lopez crashed Ben Affleck’s 2023 Super Bowl ad, Baffleck returned the favor in a Dunkin’ Game Day ad in 2024. The actor and director busts in on J.Lo’s studio session and declares, “Here comes the Boston massacre! The Dun-Kings!” With him are longtime friend Matt Damon and fellow Boston boy Tom Brady, and shocker, they fail to impress as a vocal group (proving Jack Harlow’s words of warning to be correct). It was a well-acted ad from three longtime movie stars demonstrating how to squeeze the most comedic potential out of every second on screen.
1. Beyoncé For Verizon Super Bowl Ad
While Usher was the halftime show star and Taylor Swift was the in-audience scene stealer, Beyoncé gave us the best Super Bowl Commercial in 2024. In a Verizon ad with Tony Hale, Bey works on breaking Verizon’s 5G network, trotting out a Barbie parody (Bar-Bey), her version of AI (BeyoncAI), and announcing a presidential run of sorts (Beyoncé of the United States aka BOTUS). The ad was clearly funny and charming showed off the Queen’s comedic chops and even better, she made a big announcement that new music was here “Act II” was coming on March 29. That’s truly an example of how you steal the Super Bowl spotlight without breaking a sweat.
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